Minimalism is an aspirational state of consciousness that turns the attention away from what we own and towards what we truly value. It’s a powerful and transformative way to live, yet it can be hard to understand because we’re not used to seeing things in these terms. Most people live with more stuff than they need and are increasingly bombarded with messages telling them that what they don’t have is better than what they do have. This lying advertising industry churns out products for every possible need and wants, leaving us all caught up in consumer society where our desires are controlled by social media algorithms designed to keep us hooked on new releases rather than supporting our needs for calmness or beauty.

The great minimalist craze is also in vogue as a concept to help people stop owning things they don’t necessarily need. You’d imagine that it would be something most people could get on board and adopt, however this isn’t always the case.